You’ve built a new application. It’s slick, sophisticated and should drive increased revenue while reducing employee frustration. The problem? None of your staff or customers are using the app.
How do you design applications that employees want to use and customers are willing to download?
Lay the Foundation
Step one: Before you launch an app — before you design an app — make sure you’re on solid ground with staff.
Chances are, you’ve already got an idea of what your new application will do, what benefits it will offer and what problems it will solve. Ask employees if they agree. Discover existing pain points — both for internal and customer-facing apps — and ask what could be done better. Show staff your current design plans and explain how new mobile processes can replace or improve current workflows. Worth mentioning? You will encounter feedback. While employee opinions aren’t the only metric to measure app success, if initial designs are met with resistance, onboarding will be problematic.
Once you have a solid outline, consider your platform. If your team runs mostly Apple or Android devices, you could opt for a native app — customers, however, may be frustrated if they use another OS. While web-based apps offer more access, overall functionality is limited, since they’re handled differently than native apps. For many companies, the solution lies with hybrid applications: All the flexibility of web apps with the enhanced permissions of native software.
Last but not least? Anticipate employee expectations. They’re familiar with social and business applications that work seamlessly across multiple mobile devices — and look good doing it. Partner with a development firm that designs compelling experiences for the digital generation.
Up and Running
Once apps are live, how do you ensure employees are knowledgeable about customer-facing software and make the switch to internal applications?
Start with a clear value proposition. Demonstrate how the new application reduces the amount of necessary paperwork or streamlines customer purchasing — communicating the inherent value of the app helps turn skeptical employees into supporters.
Next up? Schedule employee training. Make sure employees have an opportunity to see what the application can do in a controlled environment. Let them push limits, discover capabilities and uncover potential flaws. This type of training both removes the stress of adopt-this-app expectations; and could save time and money if employees discover a must-fix issue.
The SnapMobile Solution
At SnapMobile, it’s our mission to build amazing digital experiences simply, quickly and affordably. Start with our no-commitment strategy and prototyping services to design an app that both boosts the bottom line and boasts employee approval.
Ready to take the next step? Lock down a place in our schedule, then build and iterate apps your staff will actually use.