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The Internet revolutionized the way we do business, and the advent of the smartphone revolutionized how businesses take advantage of it. As more and more businesses develop apps to help them solve problems for their customers, the app economy continues to grow. It is expected that by 2020, apps could be a more than $100 billion industry. It’s no wonder that countless businesses, even small ones, are eager to find ways to make mobile apps a part of their businesses.

For many businesses, mobile app development is a no-brainer. They have unique niches that would be filled easily by mobile apps. However, a lot of other businesses might be on the fence about whether a mobile app would be a good idea for them. They may be anxious about being outshone by a competitor with a flashy app grabbing attention, but they may not be convinced that it would be worth the cost of app development to have one. Investing in custom app development can be a costly proposition for entrepreneurs and small-business owners. Yet in today’s marketplace, it might be a necessary investment. That’s why it’s important for business owners to weigh the pros and cons carefully before making the decision to build their own mobile app. 

There are numerous questions businesses must consider before embarking on the quest to develop a mobile app that makes sense for them and their customers. Additionally, there are important aspects of the app development process that they must know before going into it to avoid being caught by surprise. The accompanying guide lays out many of the key questions businesses must answer before developing a mobile app, as well as some of the essentials they should keep in mind throughout the process.


Connect with our team to schedule a free strategy and prototype session for your mobile app.

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