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Consumer And Enterprise Apps: Same Difference?

The rise of mobile devices created a massive app marketplace. Consumers now expect applications to be responsive, feature-rich and lightweight. Always-on connections and the evolution of IoT, meanwhile, have created huge demand for B2B enterprise applications; companies now recognize that cutting-edge apps are critical in a cloud-first world.

But why the distinction? An app’s an app, right? Not quite — let’s break down the differences between enterprise mobile apps and their consumer counterparts.

Form and Function

The biggest differences between enterprise mobile offerings and consumer apps are what they do — and how they look doing it. Enterprise apps generally focus on functionality. Since most enterprise apps are typically B2B offerings, the goal is to streamline business processes or provide immediate access to information. Consumer applications, meanwhile, are designed to capture user interest, often with eye-catching visuals and sounds.


Another key difference between consumer and enterprise apps is ultimately the end user of the application. Consumer-facing apps such as games or social media tools are often in a race to capture as many users as possible. Large marketing budgets, in-app referral tactics and social sharing are key components to increasing a user base. Enterprises, meanwhile, build mobile apps to help a defined group of team members, partners or customers to be more efficient at their jobs.  This often removes the variable of user acquisition and allows the focus to remain on the features and functions within the app.  

Cost to Market

What does it cost to make a mobile app? Estimating the cost of a mobile app development has often been described as the wild wild west. The investment level varies based on the type of development partner, the complexity of features and the designs needs of your app. Prices can range from $10,000 to  to start and may reach $1 million to ensure both function and security needs are met. These initial costs often do not include continued support, maintenance and regular feature updates to the mobile app.

Best of Both Worlds

With apps now ubiquitous and mobile devices changing the way both consumers and staff interact with applications, businesses are interested in bridging the “app gap” — finding ways to add B2B bells and whistles while boosting consumer app engagement. The solution? Hybrid app development, whether for consumer apps or enterprise mobile development. That’s our wheelhouse at SnapMobile: Creating OS-agnostic apps able to access key device functions on both iOS and Android using a single code base. By leveraging HTML5, CSS and JavaScript code combined with common plug-ins, it’s possible to save money in the development cycle, improve time to market and create apps that exceed user expectations.

Have a great app idea? Looking to boost consumer app functionality or build an enterprise app? Let’s talk.