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You’ve invested the time and money. Found the right mobile application developer and built an app from the ground up to improve customer service, boost employee collaboration or target another specific business need. But is that it? Can you stop there, job done, and let the app do the rest? Not quite. To get the most from your investment, it’s worth creating an application growth strategy — here’s how to get started.

Generate Momentum

Mobile app stores are expected to bring in more than $110 billion this year, while e-commerce and payment apps are also generating revenues for mobile-first organizations. What does this mean for your new app? Before you can tap the benefit, you need to generate momentum — you need users.

This means casting the widest net possible — think hybrid apps to advertise on all major app platforms — along with creating ads in application stores that drive users to download. You also need concise, compelling text descriptions and images, along with solid naming and keyword conventions that make your app easy to search and find.

Maximize Satisfaction

Step one is finding users. Step two is keeping them happy. This means delivering best-in-class form and function — the more users can do from your app alone, the less inclined they’ll be to seek other applications. In addition, make sure you’re engaging with your users via push notifications or SMS messages along with regular reminders about app updates and new app features.

Measure Everything

Want your app to grow? Measure everything. Leverage tools that keep track of total app downloads across multiple app stores, overall app usage and any mentions of your app (good or bad) across digital media. Also worth having: easy user feedback options so customers can share what works and what doesn’t, and a savvy social media presence to respond if (when) issues emerge. Speedy replies to user concerns can earn positive word of mouth even if problems take time to fix.

Move Forward

Finally, you can’t get comfortable. To stay relevant, your application has to evolve. What users wanted last year from top apps isn’t the same this year, and it won’t be the same in six months. While user feedback can help you discover emerging trends and target key concerns, you also need the right application development partner to help design, develop and implement ongoing improvements.

Building your app is just the first step; you need a long-term strategy for growth. The caveat? Ongoing success demands a firm foundation — start with SnapMobile for best-of-breed hybrid app design and development.