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AskSnapMobile is a short 2 minute video about building mobile apps.

We see 100's of contacts come through our door each month asking great questions about the details of building their app. From Entrepreneurs to Fortune 500 businesses, we're committed to creating short 2 minute videos to help answer your most pressing mobile app questions.

Our video today is about what to expect as you think about the marketing and distribution of your mobile app


Morning everybody. This is Andy Mack from SnapMobile, back with another episode of ask SnapMobile. I believe we're on episode 6. If you haven't seen the show, we do these quick two minute daily videos outlining some things that are involved in building a mobile app.
We see a lot of people that come through our door every month who ask questions that we want to get out ahead of those questions with these videos. Hopefully, some of the content helps as you think about building an app.

Consumer Facing Mobile Apps Need Marketing Plans -

Today, I want to get into marketing, and, this is mostly for consumer facing mobile apps. A lot of questions we get, rightfully so, are involved around the technology that we're building and thats super super important. I mentioned that in some other videos, we need to be thinking about the goals, and the features, and the users and then the measurement. A lot of shortcomings that I see, and this is more or less entrepreneurial, folks are not thinking about the distribution of their mobile app and the marketing side of things.
I would be the first one to admit that's not something that we handle here at SnapMobile. We want to stay in our own lane. We only want to do things that we know we can be really really good at, and that's building the technology, but that does not mean we can, and when I say we, the entrepreneur or the person building the business, needs to be focused on the distribution of their app.

The App Stores are Overcrowded -

I'm sure everybody's heard this, but the app stories are incredibly incredibly diluted right now. There are so many people building apps that literally could do anything that you want. So what that means is you're gonna build and release an app, you're gonna spend a lot of time, a lot of money, a lot of energy to build a great piece of technology. This is not the field of dreams - just because you build it doesn't mean that users will come. We really need to hone in on a marketing plan and a strategy. The third part or component to that is having the budget and the funds to be able to distribute your content in a way that would get people excited about what it is that you built.
So, I created this video today and I'll share more information down the road about how you should look at marketing. I just don't want people to overlook the fact that after you build an app, there's a lot of work that goes into making sure that people know it's there in the app store. 
How do we optimize search to make sure that people can find it. How do we create marketing material throughout all kinds of social channels to let people know that you're there. You've created this great service or great tool, it just doesn't happen overnight. It takes patience and if you don't spend any time trying to get people to understand and know what it is that you built, the honest answer is they won't download it because they won't know it's there.

Conclusion - 

Just the token of advice, we see too many people that are coming through our office who aren't thinking about that aspect of it. We tell them but I can see it in their face that they don't truly understand how much work and how much capital it's going to take. Not the build, not the build, but the actual marketing to make sure that people know what you built.
Hope that helps. As always please feel free to put questions down in the comments below I'm happy to dig in and answer those with you if not there's always more videos to come thanks so much for watching we'll talk to you soon.