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Mobile apps for sales enablement are more popular than ever. And it makes sense. When you integrate a mobile application into your sales and marketing processes, you’ll increase sales.

 

Companies with strong sales and marketing alignment report an average 20% annual growth rate, while those with poor alignment usually face annual revenue loss.

 

To facilitate the same alignment and growth in your organization, your team must buy into the tech changes, which can be easier said than done.

 

A high mobile app adoption rate starts in the initial research phase of planning your new app, and is an ongoing process to keep your employees engaged.

 

Read on to learn the five steps to getting your teams aligned and producing more revenue than ever with a mobile app.

 

1. Uncover the Team’s Pain Points

Simply put, without a clear understanding of what your team needs from a mobile app, adoption won’t happen. As a precursor to building a sales enablement application, always identify pain points within your team across all departments that will use the new tool.

 

How will this new tool enhance your team’s day-to-day? What problems will it solve? Once you understand that, you can work with a developer to prototype a solution that fits your needs precisely.

 

The best applications must have a high rate of reliability, easily integrate with multiple systems, and provide the right information at the right time. Invest the time to get to know what your team needs from you now to create an app that solves their problems and helps your teams work together better.

 

2. Build a Rollout Plan

how to get high adoption rates with your teams mobile application

If you build it they will come, right? When it comes to releasing a new application, that may not be the case.

 

Create a plan for deployment to pave the path that brings your team to the stadium. Consider iOS and Android app development or a hybrid mobile app so all users can easily use your sales enablement tool.

 

Key Dates

Whether you’re introducing a new tool to complement other systems in your tool stack, or you’re replacing an existing tool, it’s important to identify phases in the process. For example:

 

  • What date will your new technology be ready for rollout?
  • When will stakeholders be required to have the app set up?
  • If applicable, when will you turn off your current tool?

 

These dates can act as milestones that help track adoption rates throughout the rollout.

 

Deployment Strategy

Depending on the size of your workforce and how many team members will access the new tool, a deployment strategy might be an important piece to your adoption rate puzzle.

 

For example, large organizations often pilot programs to work out the kinks before unrolling a new application to everyone. When it comes to your deployment, ask yourself:

  • Will you roll out your new tech tool to all users at once?
  • Does it make more sense to onboard specific groups individually so that each group can receive specialized training?
  • How can you iterate? Gather feedback from your pilot groups to learn what worked and what didn't. How can you iterate?

 

Training Opportunities

Even if you deem your app foolproof, your team will need at least a basic walkthrough of the app to understand its full capabilities.

 

It’s also likely your team will need ongoing training as they explore and uncover new opportunities to use the sales enablement tool. Before beginning web app development visualize:

 

  • What types of training will your teams need?
  • Will certain departments or groups of employees require more training than others?
  • How will you account for different learning styles?

 

Expectations

Rewarding those who have both adopted the new technology and implemented it meaningfully is important. This group of tech-savvy individuals will be your champions as they continue to voice praise for the new tech.

 

Consider how you will recognize those who make a successful effort with your new app.

 

Once you’ve created your plan, it’s time to implement it.

 

3. Track Installment

This metric is the first domino. Without installment rates, there will be no other metrics to measure. Some companies go as far as hosting an unveiling event to encourage everyone to install the application at the same time.

 

Regardless of how you handle this step, make sure to monitor and analyze how many team members have installed the app on their devices, and follow up with team members who haven’t taken the first step.

 

4. Provide Training

During the planning phase, you already identified who will need training. Now it’s time to deploy.

 

We’ve found the best use of training often comes from hands-on experience:

  • Teach your marketing team how to upload and tag new content
  • Show sales how to search content by category, topics, and tags
  • Practice using the app on mock sales calls
  • Talk about the metrics that gauge the success of content through sales enablement

 

Remember that investing the necessary time on training up front increases application adoption rates and increases your revenue potential.

 

5. Get Buy-in from Key Players

If your application helps your sales team, they’ll want to use the system. The more teammates who want to use the system, the higher your adoption rates will be.

 

Don’t force your team to adjust their process. Rather, help your sales reps use the tool to visualize their pipeline and opportunities so they spend their time on the best leads with the best content. Naturally, they will close more leads this way.

 

In other words, get rid of the cattle prod and dangle the “selling help” carrot.

 

Continue to Promote the Benefits of Your Sales Enablement App

Remember, your work is never done.

 

Sales enablement applications allow for constant updates and changes to keep the content fresh. So even the most seasoned users of the tech may need nudges and reminders as new updates and content shake up the platform.

 

Remind the team why it’s cool to use a sales enablement tool.

 

The more ingrained the technology is in your workforce, the longer the lifespan it will have. If you’re interested in learning about how a sales enablement application can work at your company, you’ve landed in the right spot.

 

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